Cosabella

Cosabella's signature is Never Say Never, a line of wireless Italian lace bralettes and low-rise bottoms, sold in several colors and in a separate Curvy version for fuller busts. The company has been around since 1983, runs from the United States with an Italian identity (the name means "beautiful thing" in Italian), and prices its bralettes at about $70 to $80 on its own site in October 2026. It changed hands in July 2026, when Calida Group agreed to sell it to Crown Brands Group of New York.

Never Say Never and the Cosabella lace

The Never Say Never collection is mostly made of the same stretch lace, 90 percent polyamide and 10 percent elastane, which the product pages describe as made in Italy. The pieces in it all have nicknames: Sweetie is the plain bralette, Racie a racerback, Flirtie a bandeau, and the bottoms are Comfie, Cutie, Hottie and Naughtie, in thong and low-rise boyshort cuts.

The Soire line is the other name on the home page, with a Soire Iconic bralette in a Curvy version and a matching bikini brief.

These are wireless bralettes, so anyone who wants an underwired, structured cup is looking at the wrong line. The breast shape calculator is a quick way to think through whether a bralette, a racerback or a bandeau will sit well before buying one online.

Seven fit families instead of one size chart

Cosabella does not put everything on one S to XL chart. It sorts its fits into families by frame and bust:

• Standard: A to D cups, from a 30 band
• Petite: A to D cups from a 28 band, for frames 5 feet 3 and under
• Beauty: A to D cups from a 36 band, a larger frame with a smaller bust
• Curvy: DD to G cups from a 30 band
• Super Curvy: G and H cups from a 30 band
• Ultra Curvy: I to L cups from a 30 band
• Extended: C to F cups from a 38 band, up to 3XL

Inside each family the garments are still sold by letter. The Curvy Racie and Curvy Sweetie come in P, XS, S, M, L and XL, and the product page for one Curvy bralette says it is designed for DD cups and up. The plain Sweetie runs S to XL, the thongs come in paired sizes from S/M to L/XL, and the Cutie low-rise thong is one size, described as fitting petite to medium.

The measuring method is worth knowing before ordering. The chart turns an underbust of 25.5 to 27.5 inches into a 30 band, which is higher than the number a tape alone would suggest, and then reads the cup from the difference between the bust and that band. Anyone who has measured with a different method, such as the site's bra size calculator, should go back to Cosabella's own chart rather than order by her usual size.

Prices in October 2026

On cosabella.com in October 2026:

• Never Say Never thongs (Comfie, Cutie): $29.75
• Never Say Never boyshorts (Hottie, Naughtie): $39.75
• Sweetie bralette: $69.75
• Curvy Sweetie, Curvy Racie and Curvy Flirtie: $79.75
• Soire Curvy bralette: $78
• Misteriosa cami and boxer set: $138

US orders over $100 shipped free, and exchanges within 30 days were free in the US.

Calida, then Crown Brands

Cosabella started in 1983 and says it gained worldwide recognition in the 1990s. Its site still describes it as a women-led company working with family-run Italian workshops, and its legal name today is GOPCO, LLC, doing business as Cosabella.

The ownership did not last long. On July 23, 2026, Calida signed an agreement to sell the Cosabella trademark, its other intellectual property and its inventory to Crown Brands Group, based in New York, without disclosing the price. Calida said the sale would let it concentrate on its two core labels, Calida and Aubade. Cosabella had brought in 4.3 million Swiss francs of sales in the first half of 2026.